Use Email Marketing to grow your Brand

Email marketing is the process of sending commercial messages to list of people using email marketing provider. In business sense, it is every email you send to a potential or currently existing customers in your database. Your email marketer sends these emails in the form of advertisement, business requests or achieve sales.  Email strategists do this for your business or brand so they can build loyalty, trust and massive brand awareness for your company and its products or services. So you can say that email marketing is the objective of enhancing a merchants relationship with current, previous and future customers by encouraging customer loyalty, return in future product purchase or to acquire immediate sales. 

The features of email marketing  are an efficient mailing list management of using

• Automated Autoresponders
• Analysing Reports
• Using A/B Testing Tools
• CRM

Further, by using the listed above features, marketers use email marketing to send advertisements, request business, or solicit sales or donations. What is the objective of Email marketing?  Email marketing strategists commonly seek to achieve one or more of three primary objectives: to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Email marketing is complex system but once your craft your own efficient working system, it  works, and it is  simple to build and maintain.

– Digion Marketing Agency

Lastly, email marketing is crucial to your brand growth or business development as it seeks to build trust, loyalty good brand awareness. According to Ascend and its research partners, 82% of advertisers think that email marketing as the effective channel to market content and improve lead nurturing and conversion rates. It leads the way before social media management and content marketing. Therefore, email marketing is determined crucial to business when you want to increase brand awareness. Here are list of strategies that are considered effective in increasing brand awareness with emails:

• Give your customers the option to be part of your email list by adding your opt-in or unsubscribe option into your automated email responders sequence.
• Craft excellent welcome emails highlighting your core business objectives and get to know your audience.
• Provide value by offering customer relevant and insightful content about your business or brand.
• Occasionally, make use of segmentation and personalisation in your email campaigns. High percentage of marketers are already leveraging personalisation to get an edge over competitors.
• Arrange your email and your landing pages similarly by making your branding elements aligned.
• Consistency is said to be the key, so make sure that your email strategy is the best strategy. This means how many times you send your emails to your layout and its visual coordination, all of the elements should be consistent with your brand.
• Add effective call to action (CTA), this improves customer experience and makes customer journey short and concise.
• Finally, it is not a quick process in building brand loyalty and notoriety, but it is what can make your brand be the mainstream known about brand in the long run.